Overview
- Critically discusses the roles of sports in nation branding and public diplomacy between 2020 and 2022
- Analyzes manifestations of the pandemic and the health, social, economic, and political crises through sports
- Argues that global changes required countries to adapt their nation branding and sports diplomacy strategies
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Table of contents (10 chapters)
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Front Matter
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Back Matter
Reviews
“The book smoothly navigates the reader through the intricate realms of mega sports events, business, geopolitics, diplomacy, branding and the media. It also explores the complex interplay of technologies, artefacts, infrastructures, sports organisations and presents a narrative enriched by comprehensive fieldwork and detailed analyses. … The book excellently combines its vast scope and intricate details and serves as a fascinating read not only for international relations, communication or marketing scholars and students but sports diplomats and policy makers alike.” (György Szondi, Place Branding and Public Diplomacy, Vol. 20 (3), 2024)
“Over some years Yoav Dubinsky has established himself as a key voice in understanding the way in which sports events are part of global politics. Now, in this hugely valuable and insightful book, he pulls his ideas together in a single volume and takes the reader on a world tour of sporting controversy, manipulation and glory associated with the attempt to boost national images through sports. Cases abound from the era of Alexander the Great, through the dark days of Fascist sporting propaganda, to commercialization and then our own era of the COVID 19 Pandemic. This book deserves to be a standard text for all interested in soft power, public diplomacy, nation brands or branding, including would-be hosts. Dubinsky argues that realities matter and that hypocrisy renders states vulnerable. He shows that sports are more than just a game.” (Professor Nicholas J. Cull, University of Southern California)
“Social cohesion is such a crucial component in universalizing international understanding. Sport plays a major role in driving this concept. Yoav Dubinsky, besides analyzing this hypothesis, annotates this supposition within the workings of the national and international sports structures. The historical and the evolving developments in international sport are highlighted in great detail giving the reader a broader landscape for introspection. A must read for both historians and sports enthusiasts in understanding a system that has so many variants.” (Dr. Sam Ramsamy, Honorary Member of the International Olympic Committee and 1st Vice President of World Aquatics)
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Bibliographic Information
Book Title: Nation Branding and Sports Diplomacy
Book Subtitle: Country Image Games in Times of Change
Authors: Yoav Dubinsky
DOI: https://doi.org/10.1007/978-3-031-32550-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Political Science and International Studies, Political Science and International Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-32549-6Published: 07 July 2023
Softcover ISBN: 978-3-031-32552-6Published: 07 July 2024
eBook ISBN: 978-3-031-32550-2Published: 06 July 2023
Edition Number: 1
Number of Pages: XV, 286
Number of Illustrations: 1 b/w illustrations
Topics: Diplomacy, Sport Science , Tourism Management