Global UX

Design and Research in a Connected World
Erscheinungsjahr 2011
ISBN: 978-0-12-378591-6
Verlag: William Andrew Publishing

Buch, Englisch, 264 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 550 g

Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.

Zielgruppe

<p><b>Primary audience:</b> user experience designers, usability engineers, information architects, other human-computer interaction professionals, and students of human-computer interaction, who:</p> <p><b>Secondary audience:</b> software engineering managers, project and program managers, product and market managers, technical support and IT managers </p>

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
• Technische Wissenschaften Technik Allgemein Ergonomie, Barrierefreiheit
• Technische Wissenschaften Technik Allgemein Konstruktionslehre und -technik
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion Informationsarchitektur
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

Chapter 1: The Start of the Journey

Chapter 2: It's a New World

Chapter 3: Culture and UX

Chapter 4: Building Cultural Awareness

Chapter 5: Global Companies and Global Strategies

Chapter 6: Effective Global Teams

Chapter 7 - Research in the Field

Chapter 8 - Bringing it Home

Chapter 9 - Design for a Global Audience

Chapter 10 - Delivering Value