Reverse Innovation and Frugal Engineering for Emerging Markets

Inside the Renault Kwid Project
1. Auflage 2017
ISBN: 978-1-138-08801-6
Verlag: CRC Press

Buch, Englisch, Format (B × H): 156 mm x 235 mm

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

Autoren/Hrsg.

Midler, Christophe

Jullien, Bernard

Lung, Yannick

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Projektmanagement
• Technische Wissenschaften Technik Allgemein Technik: Allgemeines