Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm
Planning your strategy in the attention economy
Buch, Englisch, 240 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-78330-251-2
Verlag: Taylor & Francis
This book provides practical guidance for delivering and sustaining value and impact from digital content.
Our digital presence
has the power to change lives and life opportunities. We must understand
digital values to consider how organizational presence within digital cultures
can create change. Impact assessment is the tool to foster understanding of how
strategic decisions about digital resources may be fostering change within our
communities. Delivering Impact with Digital Resources focuses on
introducing both a mechanism and a way to thinking about strategies and
evidence of benefits that extend to impact. Such that, the existence of a
digital resource shows measurable outcomes that demonstrate a change in the
life or life opportunities of the community. The book proposes an updated
Balanced Value Impact Model (BVIM) to enable each memory organization to
convincingly argue they are an efficient and effective operation, working in
innovative modes with digital resources for the positive social and economic
benefit of their communities.
Coverage includes:
- a guide to using the Balanced Value Impact Model and a wide range of data gathering and evidence based methods
- exploration of strategy in the context of digital ecosystems, an attention economy and cultural economics
- working with communities and stakeholders to deliver on promises implicit in digital resources/activities
- major case studies about Europeana, the Wellcome Trust and the National Gallery of Denmark, amongst others
- an exploration of the difference between the attitudes expressed by groups within digital cultures versus the actual behaviours they exhibit using impact exemplars from many sectors and geographies to show how they are explored and applied.
Readership: This book will be especially useful for those managing digital presences in libraries, archives, galleries and museums including MA and PhD students studying subjects such as librarianship, information science, museums studies, archival studies, publishing, cultural studies and media studies.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction
1. The context of measuring impact to deliver strategic value
2. The Balanced Value Impact Model (BVIM)
3. Finding value and impact in an attention economy
3. Impact in libraries, archives, museums and other memory institutions
4. Strategic Perspectives and Value Lenses
5. Planning to plan (assessing context, analysis and design)
6. Implementing the BVIM Framework
7. Using the BVIM (narrating outcomes, review and respond)
8. Bringing the threads together
Glossary of terms and methods of impact assessment