The Indian Media Business

2. Auflage 2006
ISBN: 978-0-7619-3469-1
Verlag: SAGE Publications

Buch, Englisch, 264 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 454 g

Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.

New to the Second Edition
- a comprehensive mapping of the indian media industry;
- comprehensive and detailed statistics on each industry segment;
- detailed analysis and insights on new trends;
- new chapters on the nascent domains of telecommunications and the internet.

Autoren/Hrsg.

Kohli-Khandekar, Vanita

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft

Inhaltsverzeichnis

Press
Television
Film
Music
Radio
Telecommunications
Internet

Über Autor(innen)

Kohli-Khandekar, Vanita
Vanita Kohli-Khandekar has been tracking the Indian M&E business for almost two decades.

Currently, she is a columnist and writer for one of India’s leading financial dailies, Business Standard. She also writes for Singapore-based ContentAsia. Her earlier stints include one at Businessworld and EY. A Cambridge University Press fellow (2000), Vanita, has taught at some of the top media schools in India. She is a regular speaker at industry forums in India and overseas, and has several research papers to her name.

This is the fifth edition of her book, The Indian Media Business. It has been translated in Hindi and Marathi.

Her second book, The Making of Star India (Penguin-Random House), was released in 2019.

You can follow her work at https://twitter.com/vanitakohlik and in
linkedin.com/pub/vanita-kohli-khandekar/8/99a/159/