The Indian Media Business

Third Auflage
ISBN: 978-81-321-0235-9
Verlag: SAGE Publications Pvt. Ltd

Buch, Englisch, 412 Seiten, Format (B × H): 160 mm x 239 mm, Gewicht: 668 g

The third edition of Khandekar’s book moves away from the first two in many ways. It has two new chapters—on events and out-of-home media—segments not covered by any business book so far. It has case studies on a host of companies and issues—from The Times Group to the future of newspapers to why the Indian animation business can’t take off.

The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going to be trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons.

This is in addition to the book’s basic promise of being an in-depth study of the Indian media business. It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events.

This book is a must read for media professionals and for anyone planning to invest in the Indian media and entertainment business.

Autoren/Hrsg.

Kohli-Khandekar, Vanita

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft

Inhaltsverzeichnis

Growing Up

Print

Television

Film

Music

Radio

Telecommunications

Internet

Out-of-Home

Events

Über Autor(innen)

Kohli-Khandekar, Vanita
Vanita Kohli-Khandekar has been tracking the Indian M&E business for almost two decades.

Currently, she is a columnist and writer for one of India’s leading financial dailies, Business Standard. She also writes for Singapore-based ContentAsia. Her earlier stints include one at Businessworld and EY. A Cambridge University Press fellow (2000), Vanita, has taught at some of the top media schools in India. She is a regular speaker at industry forums in India and overseas, and has several research papers to her name.

This is the fifth edition of her book, The Indian Media Business. It has been translated in Hindi and Marathi.

Her second book, The Making of Star India (Penguin-Random House), was released in 2019.

You can follow her work at https://twitter.com/vanitakohlik and in
linkedin.com/pub/vanita-kohli-khandekar/8/99a/159/