E-Book, Englisch, 15 Seiten
ISBN: 978-3-668-86290-6
Verlag: GRIN Verlag
Format: PDF
Kopierschutz: Kein
Further, the document articulates the STP strategy. The discussion points out clearly the segmentation that is towards youth and the premium commoners in the western markets adopted by Dilmah. Innovations such as RTD (Ready to Drink) tea in the bottles have been new innovations that have been winning. The depth of the international marketing strategy and the marketing mix are critiqued. The discussion does allow for a range of sources and adoption does highlight on specifics of Dilmah. Finally, the report mentions the specific improvements and developments that are seen. The improvement on franchise based development of T-store, Development of new products and management of international divisions could be seen as a key source of developing a good international strategy.