Mountain Bike Mania: The Promotional Plan

2. Auflage 2004
ISBN: 978-0-07-471429-4
Verlag: McGraw-Hill Education

Buch, Englisch, Format (B × H): 78 mm x 98 mm

Autoren/Hrsg.

Waller, David

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

PrefaceThe Structure of a Promotional PlanExecutive SummaryIntroductionSituation analysisObjectivesBudgetTarget AudienceCommunication strategyCreative strategyMedia planningMedia strategyCampaign EvaluationConclusionPresenting Your PlanReferencesCase: Mountain Bike Mania: Promotional Plan for Pegasus BikesAppendix 1: A Promotional Plan for Pegasus BikesAppendix 2: Advertising Industry Contacts

Über Autor(innen)

Waller, David
David Waller is a Senior Lecturer in Marketing at the University of Technology, Sydney, Australia. He has taught advertising and other marketing subjects at a number of universities in Australia, including the University of Newcastle, the University of New South Wales and Charles Sturt University, Riverina. His research in advertising has been published in industry publications as well as in local and international academic journals.