Sonstiges, Englisch, 0 Seiten, Format (B × H): 49 mm x 49 mm
ISBN: 978-0-07-471389-1
Verlag: McGraw-Hill Education
Tofu Tiger 2e is a CD-ROM that presents a step-by-step guide to writing a marketing plan in an interactive, electronic format. It contains instructions on all the aspects required to develop a thorough, effective plan, and software designed to allow students to write a marketing plan directly onto a word file. In addition it contains instructions on how to present a marketing plan; a fully worked example; three case studies and links to marketing, statistical and advertising organisations world wide.
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