Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation

Erscheinungsjahr 2016
ISBN: 978-1-5225-0135-0
Verlag: Business Science Reference

Buch, Englisch, 743 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 2170 g

Reihe: Advances in Business Strategy and Competitive Advantage

The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy.

The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.

Autoren/Hrsg.

Al-Hakim, Latif

Wu, Xiaobo

Koronios, Andy

Über Autor(innen)

Latif Al-Hakim, University of Southern Queensland, Australia.

Xiaobo Wu, Zhejiang University, China.

Andy Koronios, University of South Australia, Australia.

Yongyi Shou, Zhejiang University, China.