Measuring the User Experience

Collecting, Analyzing, and Presenting UX Metrics
3. Auflage 2022
ISBN: 978-0-12-818080-8
Verlag: Elsevier LTD

Buch, Englisch, 384 Seiten, Format (B × H): 194 mm x 234 mm, Gewicht: 619 g

*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024* Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

Zielgruppe

Students/ instructors in Human Factors; HCI usability and user experience practitioners, human factor professionals, market researchers, business analysts, interaction and visual designers, information architects

Autoren/Hrsg.

Albert, Bill

Tullis, Tom

Fachgebiete

• Geisteswissenschaften Design Interface Design, Interaktionsdesign, Application Design
• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion User Interface Design & Benutzerfreundlichkeit

Inhaltsverzeichnis

1. Introduction to UX
2. Background
3. Planning
4. Performance Metrics
5. Self-Reported Metrics
6. Issue-Based Metrics
7. Eye Tracking (new)
8. Measuring Emotion (new)
9. Combined and Comparative Metrics
10. Special Topics
11. Case Studies
12. Ten Keys to Success

Über Autor(innen)

Tullis, Tom
Thomas S. (Tom) Tullis retired as Vice President of User Experience Research at Fidelity Investments in 2017. Tom was also an Adjunct Professor in Human Factors in Information Design at Bentley University since 2004. He joined Fidelity in 1993 and was instrumental in the development of the company's User Research department, whose facilities include state-of-the-art Usability Labs. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity's usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times.