Allen The Business of Event Planning

Behind-the-Scenes Secrets of Successful Special Events
Erscheinungsjahr 2010
ISBN: 978-0-470-96378-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, E-Book

Practical tools and expert advice for professional eventplanners
Before planning an event, there is much that must be done behindthe scenes to make the event successful. Before any thought is evengiven to timing or location of the event, before the menus areselected and the decor designed, there are proposals to be written,fees and contracts to be negotiated, and safety issues to beconsidered. This book takes you behind the scenes of event planningand explains every aspect of organizing and strategic planning.This book will be of value to both the professional event plannerand to clients who are dealing with planners.
Its comprehensive coverage includes: how to prepare winningproposals, and how to understand them if you are the client; how todetermine management fees; negotiating contracts; safety issues;designing events in multicultural settings; and new technology thatmakes operations more efficient (such as online registration andresponse management, database project management tools). The bookalso includes practical tools such as sample letters of agreement,sample layouts for client proposals, forms, and checklists.Professional event planner Judy Allen offers first-time orprofessional event planners all the top-class advice they need tomake their special events come off without a hitch.

Autoren/Hrsg.

Allen, Judy

Inhaltsverzeichnis

Preface.
Acknowledgements.
Chapter 1: The Strategic Planning of Event Design.
External Objectives.
Internal Objectives.
Day One Client Itinerary.
Day Two Client Itinerary.
Day Three Client Itinerary.
Day Four Client Itinerary.
Day Five Client Itinerary.
Day Six Client Itinerary.
Day Seven Client Itinerary.
Chapter 2: Preparing the Proposal.
The Proposal Request.
The Qualification Meeting.
The Proposal.
Proposal Preparation: The Initial Steps.
Making Contact With Key Suppliers.
Proposal Preparation.
Chapter 3: The Body of the Proposal.
Cover Letter.
Destination Review.
Transportation Requirements.
Hotel Information.
Day-by-Day Detailed Itinerary.
Grid.
Cost Summary Sheet.
Detailed Program Inclusions.
Program Options and Enhancements.
Company Profile.
References.
Backup Material.
Bringing It All Together.
Chapter 4: Management Fees.
Four Types of Fees.
Chapter 5: Contractual Negotiations With Suppliers.
Negotiating With Suppliers.
Chapter 6: Client Contracts.
The Three Rules of Contracts.
Areas Covered in the Client Contract.
Payment.
Liability and Responsibility.
Dates and Other Details.
Food and Beverage Hazards.
Technical Riders and Other Requirements.
Doing Your Homework.
Chapter 7: Safety and Security.
Travel Information.
Checklists for Out of Town Events.
Ensuring Client Safety.
Other Safety Issues.
New Areas of Consideration for Safety and Security.
Chapter 8: Event Planning Technology Tools and EmergingTrends.
Event Planning Technology Options.
Chapter 9: Multicultural and Foreign Event Planning.
Local Customs, Protocol and Etiquette.
Religious Beliefs.
Local Cultural and Political Matters.
Chapter 10: Event and Program Branding.
Establishing a Brand.
The Branded Image.
Program Branding.
The Branding Commitment.
Protecting the Client's Image and Standards.
Chapter 11: Conclusion.
Appendix.
Sample Proposal/Senior Management.
Sample Proposal/Incentive Sales Group.
Index.

Über Autor(innen)

Judy Allen is one of the world's leading authorities onstaging, event and lifestyle design and the bestselling author often books for the professional, business and consumer markets.Allen, a master of creative design, has flawlessly executedsuccessful special events-corporate, social, and celebrity-for upto 2,000 guests at a time in more than 30 countries around theworld. She has designed and produced memorable events such asDisney's worldwide theatrical opening-night gala for Beauty andthe Beast, and the orchestration of Oscar-winning directorNorman Jewison's 25th anniversary celebration for Fiddler on theRoof.
Highly skilled in staging events that are strategically designed tobe one-of-kind experiences and a master of transforming the energyof an event environment by engaging the senses with trademarkprimary design principles, Allen has worked closely with CEOs,CFOs, presidents and their executive staff around the globe tocreate, implement and oversee their corporate and social businessevents.
The many diverse events that Allen has designed and executed extendfrom complex one-day events to elaborate arrangements of themeproductions taking place over the course of a week. These eventsranged from very exclusive VIP events to multimillion-dollar,multimedia fantasy extravaganzas including seven new-car productlaunches and involved high-tech stage and show productions.
Allen, and her 2jproductions (www.2jproductions.com)partner, Joe Shane, are now bringing their dynamic creative energy,innovative style and perceptive insight to home, life and lifestyledesign and world class resorts around the world through SensualHome Living (www.sensualhomeliving.com)and other initiatives.