Strategic Management

From Theory to Practice
1. Auflage 2011
ISBN: 978-0-415-87169-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 302 Seiten, Format (B × H): 182 mm x 261 mm, Gewicht: 584 g

Leadership, adaptability, value creation. These are the skills necessary for tomorrow’s managers. Allen Amason approaches the topic of strategic management with these traits in mind. Rather than simply teaching theory and research, he seeks to communicate to them the fundamental keys to how strategy works.
This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.

Autoren/Hrsg.

Amason, Allen C.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien

Inhaltsverzeichnis

1. An Introduction to Strategic Management2. Understanding Organizational Performance3. Tools of the Trade: An Overview of the Framework 4. Analyzing the Environment: Assessing the Opportunities and Threats5. Analyzing Capabilities and Resources: Assessing the Strengths and Weaknesses6.Strategies for Competitive Advantage: Value, Customers and Transactions7. Corporate and Multi-Business Unit Strategy8. Strategy Implementation: Fit, Adaptation and Learning9. A General Framework: Strategy, Entrepreneurship and International Business10. Strategic Leadership: Leading and Governing

Über Autor(innen)

Allen C. Amason is Department Headand Associate Professorin the Department of Management at The University of Georgia.