Arnold E-Mail Marketing For Dummies

2. Auflage 2011
ISBN: 978-1-118-07576-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Updated to reflect the hottest new trends, technologies, andstrategies!
Much has happened in e-mail marketing since the first edition ofthis book appeared in 2007. With the dramatic rise of social mediaand mobile devices, there are more ways than ever to targetcampaigns and maximize your e-mail marketing dollars. The newedition of this helpful book is full of practical advice, whetheryou?re an enterprise-level marketer using a third-party e-mailmarketing company or small business owner handling everythingyourself.
* Helps you map out an e-mail marketing strategy with reachableobjectives
* Simplifies the process of list-building, message-creation, andresults-tracking
* Offers legal guidance, so you stay compliant with anti-spamlaws
* Shows you how to deliver your message and incorporate socialmedia
* Explains how to track and interpret results
* Includes the top ten things you should not put in yourmessages, and much more
Get more out of your e-mail marketing campaigns with thiseasy-to-follow guide.

Autoren/Hrsg.

Arnold, John

Inhaltsverzeichnis

Introduction.
Part I: Getting Started with E-Mail Marketing.
Chapter 1: Adding E-Mail to a Successful Marketing Mix.
Chapter 2: Maximizing Revenue with E-Mail.
Chapter 3: Becoming a Trusted Sender.
Part II: Mapping Out an E-Mail Marketing Strategy.
Chapter 4: Developing Objectives.
Chapter 5: Building a Quality E-Mail List.
Chapter 6: Making Your E-Mail Content Valuable.
Part III: Constructing an Effective Marketing E-Mail.
Chapter 7: Designing Your E-Mails.
Chapter 8: Including Text in Your E-Mails.
Chapter 9: Including Images in Your E-Mails.
Chapter 10: Creating From and Subject Lines That GetNoticed.
Part IV: Sending Specialized E-Mail Campaigns.
Chapter 11: Combining E-Mail with Social Media.
Chapter 12: Designing and Delivering E-Mails for MobileDevices.
Chapter 13: Automating Your E-Mail Marketing.
Part V: Delivering and Tracking Your E-Mails.
Chapter 14: Tracking Your E-Mail Campaign Results.
Chapter 15: Maximizing E-Mail Deliverability.
Chapter 16: Capitalizing on Clicks and Other Responses.
Part VI: The Part of Tens.
Chapter 17: Top Ten Worst E-Mail Content Blunders.
Chapter 18: Ten E-Mail Marketing Resources.
Appendix: A Sample E-Mail Portfolio.
Index.

Über Autor(innen)

John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.