Ash / Ginty / Page Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions
2. Auflage 2012
ISBN: 978-1-118-22072-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 480 Seiten, E-Book

A fully updated guide to making your landing pages profitable

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

* Features fully updated information and case studies on landing page optimization

* Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes

* Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Autoren/Hrsg.

Ash, Tim

Ginty, Maura

Page, Rich

Über Autor(innen)

Tim Ash is the CEO of SiteTuners, a firm that improveswebsite conversion rates through landing page diagnosis andredesign, conversion consulting, A/B split and multivariate testplan creation, and client training/mentoring. Tim has worked withhundreds of clients including Canon, Google, Expedia, CBS, SonyMusic, Facebook, Cisco, and Coach. He is a highly regarded keynoteand conference presenter, and the chairperson of ConversionConference.
Rich Page is an Optimization Consultant and Web AnalyticsManager for a Fortune 500 company.
Maura Ginty is a digital-era word geek with deepexpertise in search, content strategy, and social media programs atFortune 500 companies as well as small businesses. All threeauthors are frequent speakers at online marketing conferences.