Avraham / Ketter Tourism Marketing for Developing Countries

Battling Stereotypes and Crises in Asia, Africa and the Middle East
1. Auflage 2015
ISBN: 978-1-137-34215-7
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 193 Seiten, eBook

Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Zielgruppe

Research

Autoren/Hrsg.

Avraham, Eli

Ketter, Eran

Inhaltsverzeichnis

Introduction: Tourism Marketing for Developing Countries1 Perceptions, Stereotypes and Media Images of the Developing World 2 Factors Influencing the Media Image of Developing Countries 3 Marketing and Destination Branding 4 Tourism Marketing for Destinations with Negative Images 5 Marketing Middle East Destinations 6 Marketing African Destinations 7 Marketing Asian Destinations 8 Final Observations and Insights ReferencesIndex

Über Autor(innen)

Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.