How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
Buch, Englisch, 383 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 536 g
ISBN: 978-3-031-33248-7
Verlag: Springer Nature Switzerland
This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.
What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.
Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction.- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe
Part 1 - Technology
The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah
Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin Velasco & Hanna Marriott
Into the Metaverse:Technological Advances Shaping the Future of Consumer and Retail Marketing, Hossain Shahriar
Consumer Trust and Platformised Retail Personalisation, Stefan Larsson Kashyap Haresamudram
Friend or foe? How buy-now-pay-later is seeking to change traditional consumer-retailer relationships in the UK, Ruffin Relja, Anita Lifen Zhao & Philippa Ward
The Future of Grocery Retail, Rickard Sandahl
Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward, Ozan Aglargo¨z & Feyza Aglargo¨z
Trending Seaweed: Future Opportunities in Retail?, Cecilia Fredriksson, Annabell Merkel & Filippa Säwe
Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media, Ulla-Maija Sutinen & Elina Närvänen
Sustainable Consumption in Taiwan and China: Drivers and Impediments, Tommy Shih
Digitalization: A potential tool for sustainable consumption?, Matthias Lehner, Jessika Luth Richter & Oksana Mont
The Challenge of Overproduction and Overconsumption, Gabriella Wulff Creating Tomorrow's Vintage, Kevin Gelsi & Sandya Lang
Part 3 - Wellbeing
The Future of Wellbeing: Value Creation in Digital Mental Health Services, Alisa Minina Jeunemaître
No cash, no coins, no cards, but you: Biohacking the future of payments, Vitor Lima & Russell Belk
Contemporary Consumption of Brand Activism, Natasha Lewis & Jessica Vredenburg
Vegan Consumption: Insights into the consumer-driven emergence of the vegan market, Rachel Lamarche-Beauchesne
Buying Happiness, Tomas de Souza
Part 4 – Customer Experience
Re-examining the Place of the Physical Store During the Digital Retail Era, Elin Nilsson
Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience, Jessica Vredenburg, Simon J. Bell & Evan Polman
(When) Is it Worth Investing in The Personal Service Encounter?, Carys Egan-Wyer, Sofia Valentin & Åsa Parsmo
Can Future Shopping Experiences be Present in the Past? The Case of a Local High Street, Ola Thufvesson & Devrim Umut Aslan
Timeless Tricks, Ida de Wit Sandström & René van Pelt
