E-Book, Englisch, 216 Seiten
Ball / Horner / Nield Contemporary Hospitality and Tourism Management Issues in China and India
Erscheinungsjahr 2009
ISBN: 978-1-136-41459-6
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
E-Book, Englisch, 216 Seiten
ISBN: 978-1-136-41459-6
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword by key hospitality and tourism figures from China and India ContentsPrefaceIntroductionPart1 The Chinese and Indian ContextChapter one: The economic environmentChapter two: The cultural backgroundChapter three: Social and demographic perspectivesChapter four: Tourism trendsPart2 Hospitality and Tourism Development and Management in China (including Hong Kong and Macau)Chapter five: Hotels and resorts Chapter six: Restaurants, fast food and contract food service Chapter seven: Tourism businessPart3 Hospitality and Tourism Development and Management in IndiaChapter eight: Hotels and resortsChapter nine: Restaurants, fast food and contract food service Chapter ten Tourism businessConclusions and future developmentsCase StudiesAppendicesIndex of hospitality and tourism operatorsSubject index