Bansal / Qalati / Chakir | Influencer Marketing Applications Within the Metaverse | Buch | 978-1-6684-8898-0 | sack.de

Buch, Englisch, 330 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 872 g

Bansal / Qalati / Chakir

Influencer Marketing Applications Within the Metaverse


Erscheinungsjahr 2023
ISBN: 978-1-6684-8898-0
Verlag: IGI Global

Buch, Englisch, 330 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 872 g

ISBN: 978-1-6684-8898-0
Verlag: IGI Global


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Rohit Bansal is working as Assistant Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 13 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 8 books as well as published 95 research papers in national and international journals of repute including chapters in edited books. He has also presented papers in 30 conferences and seminars. His area of interest includes marketing management, human resource management, organizational behaviour, services marketing and organizational development. He has proficiency in handling graduate and post graduate students by using interactive discussions and "hands-on" approaches to help them undergo experiential learning He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review & International Journal of Techno – Management Research.

Sikandar Ali Aqlati is an Assistant Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects, while meeting deadlines under pressure. Creates, develops, and fine-tunes various experimental study designs. Demonstrates excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses.



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