30 Day MBA in International Business

Your Fast Track Guide to Business Success
3. Auflage 2023
ISBN: 978-1-3986-1096-5
Verlag: Kogan Page

Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 586 g

From supply chain management to entrepreneurship and social responsibility, The 30 Day MBA in International Business provides a comprehensive insight into this fascinating sector. It is difficult to understand the complexities and nuances of international business without comprehensive and expert teachings on its many sectors. This book demystifies the complexities of this growing industry, as it draws upon the insights from the MBA courses from the top business schools. These teachings are supported by fascinating case studies from some of the world's leading organizations. With its comprehensive insights and accessible guidance, The 30 Day MBA in International Business is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge. About the 30 Day MBA Series... MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.

Autoren/Hrsg.

Barrow, Colin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Berufe, Ausbildung, Karriereplanung
• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft & Management: Lehrbücher, Handbücher

Inhaltsverzeichnis

• • Chapter - 00: Introduction;
  • Chapter - 01: Introduction to international business and supply chain management;
  • Chapter - 02: The international business environment;
  • Chapter - 03: Global business strategy;
  • Chapter - 04: International marketing strategy;
  • Chapter - 05: Finance and accounting;
  • Chapter - 06: Managing the international organization;
  • Chapter - 07: Human resource management;
  • Chapter - 08: Selecting and maintaining global strategic partners;
  • Chapter - 09: Ethics and social responsibility in the global marketplace;
  • Chapter - 10: Entrepreneurship;
  • Chapter - 11: Preparing the international business growth plan budget;

Über Autor(innen)

Barrow, Colin
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Colin Barrow is a Visiting Fellow at Cranfield University and the former Head of the Enterprise Group. Over the past 40 years, he has lectured and researched in business schools across the world. He is also the author of The Business Plan Workbook, The 30 Day MBA, The 30 Day MBA in Marketing and The 30 Day MBA in Finance. He is based in Cornwall, UK