Business Plan Workbook

A Step-By-Step Guide to Creating and Developing a Successful Business
10. Auflage 2021
ISBN: 978-1-78966-739-4
Verlag: Kogan Page

Buch, Englisch, 320 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 880 g

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbookguides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.

Autoren/Hrsg.

Barrow, Colin

Barrow, Paul

Brown, Robert

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

• Section - ONE: Strategy and purpose;
• • Chapter - 01: Introduction;
  • Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan;
  • Chapter - 03: Assignment 2:Strategy – the big picture;
  • Chapter - 04: Assignment 3:You and your team;
• Section - TWO: Market research;
• • Chapter - 05: Introduction;
  • Chapter - 06: Assignment 4:Researching customers;
  • Chapter - 07: Assignment 5:Researching competitors;
  • Chapter - 08: Assignment 6:A plan for market research;
• Section - THREE: Competitive marketing strategies;
• • Chapter - 09: Introduction;
  • Chapter - 10: Assignment 7:Products and/or services;
  • Chapter - 11: Assignment 8:Pricing;
  • Chapter - 12: Assignment 9:Advertising and promotion;
  • Chapter - 13: Assignment 10:Place and distribution;
  • Chapter - 14: Assignment 11:People, process and physical environment;
  • Chapter - 15: Assignment 12:Competing online;
• Section - FOUR: Operations;
• • Chapter - 16: Introduction;
  • Chapter - 17: Assignment 13:The selling methods plan;
  • Chapter - 18: Assignment 14:Making, outsourcing and supplies;
  • Chapter - 19: Assignment 15:Legal and regulatory factors;
• Section - FIVE: Reviewing financing requirements and options;
• • Chapter - 20: Introduction;
  • Chapter - 21: Assignment 16:The sales forecast;
  • Chapter - 22: Assignment 17:Cash-flow projections;
  • Chapter - 23: Assignment 18:The profit and loss account;
  • Chapter - 24: Assignment 19:The balance sheet;
  • Chapter - 25: Assignment 20:Break-even analysis;
  • Chapter - 26: Assignment 21:Estimating financing requirements;
  • Chapter - 27: Assignment 22:Stress testing your business projections;
• Section - SIX: Business controls;
• • Chapter - 28: Introduction;
  • Chapter - 29: Assignment 23:Financial controls;
  • Chapter - 30: Assignment 24:Sales and marketing controls;
  • Chapter - 31: Assignment 25:Other business controls;
• Section - SEVEN: Writing up and presenting your business plan;
• • Chapter - 32: Introduction;
  • Chapter - 33: Assignment 26:Writing up and presenting your business plan;
  • Chapter - 34: Index of key organizations and resources for business planning;

Über Autor(innen)

Brown, Robert
Robert Brown directed the Graduate Enterprise Programme at Cranfield School of Management, where he also led 3 MBA courses on entrepreneurship. He remains a Visiting Fellow at Cranfield, writing cases on business start-ups and growth. He is a three-time winner, with MBA Teams of the European Foundation for Management Development's Best Case on Entrepreneurship award.

Barrow, Colin
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.

Barrow, Paul
Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.

Colin Barrow has lectured in business schools in the UK, the USA, Australia, the Far East and throughout Europe. A former visiting fellow at Cranfield School of Management, he is the author of the 30 Day MBA series, Financial Management for the Small Business and Starting a Business from Home (all published by Kogan Page). Paul Barrow is a visiting fellow at Cranfield and also a consultant advising SMEs on growth strategies. Robert Brown is a visiting fellow at Cranfield and directed the Graduate Enterprise Programme there, where he led a course on entrepreneurship.