CIM Revision Cards: Customer Communications in Marketing 05/06

1. Auflage 2005
ISBN: 978-0-7506-6770-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 126 Seiten, Format (B × H): 105 mm x 148 mm, Gewicht: 159 g

Reihe: CIM Revision Cards

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Zielgruppe

Students studying for the CIM Professional Certificate in Marketing module entitled Customer Communications in Marketing.

Autoren/Hrsg.

Beamish, Karen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

The importance of the customer; Buying behaviour; The communication process; The communications mix; The role of information communication technology in customer communications; Effective communications; Communicating in meetings, interviews and negotiations; Using statistical data and visual information; Written communication formats; Customer service and customer care.