CIM Revision Cards Strategic Marketing in Practice

2. Auflage 2008
ISBN: 978-0-7506-8646-4
Verlag: Routledge

Buch, Englisch, 110 Seiten, Format (B × H): 105 mm x 148 mm, Gewicht: 158 g

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are.

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Beamish, Karen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Chapter 1 Unit 1: Introduction to Strategic Marketing in Practice; Chapter 2 Unit 2: What is Meant by Case Study Analysis?; Chapter 3 Unit 3: Understanding the Direction and Management of Marketing Activities; Chapter 4 Unit 4: Contemporary Marketing Issues; Chapter 5 Unit 5: Effective Customer Orientation; Chapter 6 Unit 6: The Examination;

Über Autor(innen)

Maggie Jones