Buch, Englisch, 250 Seiten, Format (B × H): 187 mm x 235 mm
Reihe: The Morgan Kaufmann Series in Data Management Systems
A Guide to Data Capture, Content, and Transactions
Buch, Englisch, 250 Seiten, Format (B × H): 187 mm x 235 mm
Reihe: The Morgan Kaufmann Series in Data Management Systems
ISBN: 978-1-55860-892-4
Verlag: Morgan Kaufmann Publishers
A practitioner's guide to developing global e-commerce sites, focusing on the design and engineering of Web forms for global data collection and alignment with widely recognized international standards, XML structures, and XML vocabularies. The author describes the globalization problem, identifies common design errors, provides a representative scenario, and introduces effective solutions and techniques.
Structured around a practical, "real-world" theme, this book is written for the hands-on practicioner in any mid- to large-sized company engaging in international ecommerce (B2C, B2B, etc.)
* Presents effective techniques for flexible and extensible data capture
* Provides techniques for using the most recognized international data standards and describes the synergies, value and importance of XML as a transaction definition medium
* Only book on the subject written from a software engineering point of view
Zielgruppe
Database designers, enterprise application architects, and web or e-Commerce planners, architects and developers
Autoren/Hrsg.
Fachgebiete
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Software Engineering
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken Zeichen- und Zahlendarstellungen
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
Global E-Commerce and the Web. Global, Regional, International, and Local. Global Standards. Globalized Data and Transactions. Globalization Process and Techniques. Transaction Engineering. Enterprise Application Integration. The Complexities of Mobile E-Commerce. Appendix.