Beasley / Danesi Persuasive Signs

The Semiotics of Advertising
Nachdruck 2010
ISBN: 978-3-11-088800-3
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, Band 4, 204 Seiten, Format (B × H): 155 mm x 230 mm

Reihe: Approaches to Applied Semiotics [AAS]ISSN

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

Autoren/Hrsg.

Beasley, Ron

Danesi, Marcel

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Sprachwissenschaften

Über Autor(innen)

Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.