Drivers of Global Business Success

Lessons From Emerging Markets
1. Auflage 2004
ISBN: 978-1-349-72513-7
Verlag: Palgrave Macmillan UK

Buch, Englisch, 298 Seiten, Paperback, Format (B × H): 140 mm x 216 mm, Gewicht: 405 g

This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.

Zielgruppe

Research

Autoren/Hrsg.

Bilgin, F.

Wührer, G.

Sriram, V.

Inhaltsverzeichnis

Preface Notes on the Contributors Introduction: Understanding Emerging Markets PART I: WHY EMERGING MARKETS? World Trade Trends A General Look at Emerging Markets PART II: VIEWS ON EMERGING MARKETS: MANAGEMENT THINKING IN TRANSITION Market Orientation from a Hungarian Perspective; J.Berács Leadership in Central and Eastern European Countries; M.Reichl, G.A.Wührer & V.Sriram Market Entry Strategy of a Slovenian Jewelry Producer; V.Bobek PART III VIEWS ON EMERGING MARKETS: MANAGEMENT IN PRACTICE Give a 'FILIP' to Your Marketing Programme; R.Chhibba Export Success: Lessons from Award-Winning Pakistani Firms; F.Arif & I.Amir Ge rdau: Multinational Steel Giant from Brazil; R.M.Moore China Business: A Relationship-Based Market-Entry Approach; H.Chiu & G.A.Wührer The Attractiveness of the Azerbaijan Market: The Case of Betek Dilek; Z.Nayir & F.Z.Bilgin Expansion to International Markets by use of Product and Trade Name Franchising: The Case of Kompen; Ç.Ünüsan Best Practices in Emerging Markets: Examples from the US Hotel Industry; M.A.Anikeeff International Market Entry and Expansion Strategies of Anadolu Efes A.S.; I.Eren-Erdogmus, H.Tasdemir-Çaloglu & M.Bodur Ashanti: Saving an African Mining Giant; M.H. Warsame & F.Manu From Obligation to Opportunity: A Case Study of Tasty Bite; A.Vasudevan, M.Vasudevan & K.Kilachand PART IV LESSONS LEARNED From Classical to Neoglobal Perspectives The Organization The Markets The People The Operations Concluding Thoughts Appendix Methodology for Networks: A Meta Analysis Bibliography Index

Über Autor(innen)

IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan
MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA
FARRAH ARIF Imperial College, Lahore, Pakistan
JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary
VITO BOBEK University of Maribor, Slovenia
MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey
RAJAN CHHIBBA Intrim Business Associates, India
HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan
IREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey
KARTIK KILACHAND Preferred Brands Inc, USA
FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA
RUSTY MAE MOORE Hofstra University, USA
DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey
MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria
HALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey
CAGATAY ÜNÜSAN Selcuk University, Konya, Turkey
ASHOK VASUDEVAN Preferred Brands Inc, India
MEERA VASUDEVAN Preferred Brands Inc, India
MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA