Imagining Consumers

Design and Innovation from Wedgwood to Corning
Erscheinungsjahr 2020
ISBN: 978-1-4214-3724-8
Verlag: Johns Hopkins University Press

Buch, Englisch, Band 16, 408 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 666 g

Reihe: Studies in Industry and Society

Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title

Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.

Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

Autoren/Hrsg.

Blaszczyk, Regina Lee

Tbd

Fachgebiete

• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Wirtschaftsgeschichte
• Geisteswissenschaften Geschichtswissenschaft Weltgeschichte & Geschichte einzelner Länder und Gebietsräume Geschichte einzelner Länder Amerikanische Geschichte
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Mentalitäts- und Sozialgeschichte
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftsgeschichte
• Geisteswissenschaften Geschichtswissenschaft Geschichtliche Themen Kultur- und Ideengeschichte

Inhaltsverzeichnis

Acknowledgements
Introduction
Chapter 1. Cinderella Stories
Chapter 2. China Mania
Chapter 3. Beauty for a Dime
Chapter 4. Fiesta!
Chapter 5. Better Products for Better Homes
Chapter 6. Pyrex Pioneers
Chapter 7. Easier Living?
Conclusion
List of Abbreviations
Notes
Essay on Sources
Index

Über Autor(innen)

Blaszczyk, Regina Lee
Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Philadelphia.

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Phildelphia.