Buch, Englisch, 200 Seiten
Developing the intelligent organisation
Buch, Englisch, 200 Seiten
ISBN: 978-1-84334-297-7
Verlag: Woodhead Publishing
This book examines establishing a Competitive Intelligence (CI) capability within organisations. Many CI practitioners are confronted with the reality of having to make the transition from the ‘what’ to the 'how' and need guidelines on establishing a CI capability. Creating a Competitive Intelligence Capability provides CI practitioners and students at all levels with an overview of the challenges in terms of establishing a CI capability as well as the best practices in terms of addressing CI challenges within an organisational context.
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Competitive intelligence – a theoretical discussion of the concept of CI. Concludes with a terminology list on CI which is applicable to the industry as well as to the book; Positioning the CI capability - theoretical discussion on the positioning or placing of CI in the organisational structure; Human resources for the CI capability - the staffing or human resource needs of a CI unit; Activities and functions of the CI capability; Measuring the effectiveness of the CI capability – a discussion on the necessity of measuring the effectiveness of the return on investment of a CI or the return on investment of a CI capability; Conclusion - a summary of the content of the book and concludes with trends in terms of CI and more specifically the relationship between CI and innovation.