Buch, Englisch, 200 Seiten
Developing the intelligent organisation
Buch, Englisch, 200 Seiten
ISBN: 978-1-84334-297-7
Verlag: Woodhead Publishing
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Competitive intelligence – a theoretical discussion of the concept of CI. Concludes with a terminology list on CI which is applicable to the industry as well as to the book; Positioning the CI capability - theoretical discussion on the positioning or placing of CI in the organisational structure; Human resources for the CI capability - the staffing or human resource needs of a CI unit; Activities and functions of the CI capability; Measuring the effectiveness of the CI capability – a discussion on the necessity of measuring the effectiveness of the return on investment of a CI or the return on investment of a CI capability; Conclusion - a summary of the content of the book and concludes with trends in terms of CI and more specifically the relationship between CI and innovation.