E-Book, Englisch, 0 Seiten
Boykoff Creative (Climate) Communications
Erscheinungsjahr 2019
ISBN: 978-1-108-17376-6
Verlag: Cambridge University Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Productive Pathways for Science, Policy and Society
E-Book, Englisch, 0 Seiten
ISBN: 978-1-108-17376-6
Verlag: Cambridge University Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Conversations about climate change at the science-policy interface and in our lives have been stuck for some time. This book integrates lessons from the social sciences and humanities to more effectively make connections through issues, people, and things that everyday citizens care about. Readers will come away with an enhanced understanding that there is no 'silver bullet' to communications about climate change; instead, a 'silver buckshot' approach is needed, where strategies effectively reach different audiences in different contexts. This tactic can then significantly improve efforts that seek meaningful, substantive, and sustained responses to contemporary climate challenges. It can also help to effectively recapture a common or middle ground on climate change in the public arena. Readers will come away with ideas on how to harness creativity to better understand what kinds of communications work where, when, why, and under what conditions in the twenty-first century.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft
- Geowissenschaften Umweltwissenschaften Soziale & wirtschaftliche Auswirkungen von Umweltfaktoren
- Geowissenschaften Umweltwissenschaften Denkansätze und Ideologie der Umweltschützer
- Geowissenschaften Umweltwissenschaften Umweltschutzorganisationen, Naturschützer
- Geowissenschaften Umweltwissenschaften Klimawandel, Globale Erwärmung
Weitere Infos & Material
Preface; 1. Here and now; 2. How we know what we know; 3. Do the right thing; 4. Ways of learning, ways of knowing; 5. It's not you, it's me … well it's actually us; 6. Academic climate advocacy and activism; 7. Silver buckshot; 8. Search for meaning; Appendices; References; Index.