Education, Entertainment & Learning

Erscheinungsjahr 2002
ISBN: 978-0-335-21007-7
Verlag: OPEN UNIV PR

Buch, Englisch, 210 Seiten, Format (B × H): 153 mm x 234 mm, Gewicht: 340 g

"This is an excellent scholarly book that is guaranteed to stimulate thought and provoke discussion from all those active and interested in how society and the market approach education and the care of our young." British Journal of EducationIn recent years, the government has placed a growing emphasis on the need for parents to support their children's learning. Meanwhile, commercial corporations are increasingly targeting the educational aspirations of parents and children. New forms of educational media have emerged, which purport to 'make learning fun' by using devices drawn from popular culture. In the process, the boundaries between homes and schools, and between education and entertainment, are becoming more and more blurred.This book is based on an extensive research project investigating the developing market in educational materials designed for use in the home. It considers the characteristics of 'edutainment' in children's information books, pre-school magazines and CD-Roms. It discusses the economic forces at work in the production and marketing of these media, and the rhetoric of the sales pitches. Also, it considers how parents and children use them in the home.As learning itself increasingly becomes a commodity, this book addresses an issue of growing importance for parents, teachers and all those concerned with children's education.

Autoren/Hrsg.

Buckingham, David Professor

Buckingham, David

Scanlon, Margaret

Scanion, Margaret

Buckingham, J. E. Ed

Fachgebiete

• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik E-Learning, Bildungstechnologie
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein E-Learning
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Introduction
Changing sites of learning
the home, the school and the marketplace
Part one
Narrowing the gap?
parental involvement, homework and the learning journey
Producing learning
the changing face of children's educational publishing
Selling learning
developments in the retail trade
Part two
Parental pedagogies
edutainment and early learning
Popular histories
education and entertainment in information books
Going interactive
the pedagogy of edutainment software
Deconstructing dinosaurs
imagery, fact and fiction in information books
Part three
'I'm not a teacher, I'm a parent'
education, entertainment and parenting
Consuming learning
readings and uses of educational media
Conclusion
References
Index.

Über Autor(innen)

David Buckingham is Professor of Education at the Institute of Education, University of London, and Director of the Centre for the Study of Children, Youth and Media. He has directed several major research projects on young people's relationships with the media, and has lectured in more than 20 countries world-wide. His books include Children Talking Television RoutledgeFalmer 1993 #17.95. Moving Images Manchester University Press 1996 #15.99 and After the Death of Childhood Polity 2000 #14.99.

Margaret Scanlon is a Research Officer at the Institute of Education, London University. She has worked in education for over ten years as a tutor, an administrator and a researcher. Her previous projects have addressed issues such as academic publishing, and the effects of OFSTED inspections on special measures schools. She is currently working on a new ESRC-funded project about e-learning in the home.