Buch, Englisch, 494 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 912 g
Buch, Englisch, 494 Seiten, Format (B × H): 178 mm x 254 mm, Gewicht: 912 g
ISBN: 978-1-138-70856-3
Verlag: Taylor & Francis Ltd
This book was published in 2003. Over the years the challenges of international business in organisation and culture have been one of the most intriguing issues facing managers. Attempts at organisational innovation have tried to strike a balance between local markets' responsiveness and global efficiency. This book presents an overview of changing attitudes to the globalization of the firm and traces the increasing sophistication of management techniques necessary to cope with the increasing complexity of business world wide. It contains readings on the management of international business from 1936 to 1998. Looking at managing abroad and the internationalism of firms including issues of appraising foreign investment opportunities, the foreign investment decision process and the evolution of the multinational enterprise. The operations and planning of the multinational firm are surveyed over time from early models of "Headquarters and Subsidiary" to global strategies. The key issues of international strategic alliances and joint ventures are also examined; concluding with approaches to forward looking international management.
Autoren/Hrsg.
Weitere Infos & Material
Part 1: Global Business Environment 1. Globalization Part 2: National Business Environments 2. Cross-Cultural Business 3. Political Economy and Ethics 4. Economic Development of Nations Part 3: International Trade and Investment 5. International Trade Theory 6. Political Theory 7. Foreign Direct Investment 8. Regional Economic Integration Part 4: The International Financial System 9. International Financial Markets 10. International Monetary System Part 5: International Business Management 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees
