Bystrom / Robertson / Banwart Gender and Candidate Communication

VideoStyle, WebStyle, NewStyle
Erscheinungsjahr 2005
ISBN: 978-1-135-93941-0
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten

Reihe: Gender Politics--Global Issues

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Autoren/Hrsg.

Bystrom, Dianne G.

Robertson, Terry

Banwart, Mary Christine

Kaid, Lynda Lee

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Gender Studies, Geschlechtersoziologie
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien

Inhaltsverzeichnis

Part I: Women, Communication, and Politics
1: Women, Communication, and Politics: An Introduction
2: VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis
Part II: Campaign Advertising: Gendered Messages, Gendered Reactions
3: VideoStyle: Communication Messages through Campaign Advertising
4: The Interaction of Electoral Status, Political Party, and VideoStyle
5: Case Study: Videostyles in the 2002 Kansas Governor's Race
6: Voter Reactions to Candidate VideoStyle
Part III: Candidate Web Sites: Gendered Messages, Reactions, and Applications
7: WebStyle: Communication Messages through Candidate Web Sites
8: Case Study: WebStyles in a North Carolina U.S. Senate and Montana Gubernatorial Race
9: Voter Reactions to Candidate WebStyle
Part IV: Media Coverage of Candidates: Gendered Messages, Gendered Reactions
10: NewsStyle: Media Coverage of Candidate Presentation
11: Case Study: NewsStyles in the 2000 New York U.S. Senate Campaign
12: Gendered Reactions to Media Coverage
Part V: Gender and Political Communication in Future Campaigns
13: Gendered Political Campaign Communication: Implications for the Future
Notes