Digital Business Strategy

How to Design, Build, and Future-Proof a Business in the Digital Age
1. Auflage 2023
ISBN: 978-3-11-103179-8
Verlag: De Gruyter

Buch, Englisch, 396 Seiten, Format (B × H): 170 mm x 240 mm, Gewicht: 692 g

Shortlisted in the Start-up/Scale-up category at the Business Book Awards in partnership with Pathway Group 2024 Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

Autoren/Hrsg.

Callan, Garvan

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Coaching, Training, Supervision
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation

Über Autor(innen)

Garvan Callan is a leading strategy and execution adviser who works with Boards and Business Leaders to execute transformational change and prepare business for the next generation. His insights and methods are built on 18 years of executive experience in Financial Services across strategy and execution, transformation leadership, and deep domain experience in customer, digital and innovation. He brings fresh perspectives, ambitious thinking and transformational change management to dynamic market and organisational challenges to unlock opportunities, solve enterprise-level problems and drive execution for results. In addition to his advisory practice, Callan is resident faculty with a number of Universities and Institutes, a regular keynote speaker, moderator and panelist on key strategic trends and future-focused topics. He also provides pro bono support to charities and startups, as well as supporting international development work with organisations such as the WEF.