Buch, Englisch, 1062 Seiten, Format (B × H): 172 mm x 245 mm, Gewicht: 1801 g
Reihe: Oxford Handbooks
A Strategy Overview and Competitive Strategy
Buch, Englisch, 1062 Seiten, Format (B × H): 172 mm x 245 mm, Gewicht: 1801 g
Reihe: Oxford Handbooks
ISBN: 978-0-19-927521-2
Verlag: Oxford University Press
The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and
up-to-date discussion of the fundamentals of strategy.
Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.