Carroll The Handbook of Communication and Corporate Reputation

1. Auflage 2013
ISBN: 978-1-118-33545-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 656 Seiten, E-Book

Reihe: Handbooks in Communication and Media

With the latest insights from the world of communication studiesinto the nature of corporate reputation, this new addition toWiley-Blackwell's series of handbooks on communication andmedia reflects the growing visibility of large businesses'ethical profiles, and tracks the benefits that positive publicattitudes can bring.

* Serves as the definitive research collection for a fast-growingfield featuring contributions by key international scholars

* Brings together state-of-the-art communication studies insightson corporate reputation

* Identifies and addresses the lacunae in the researchliterature

* Applies new theoretical frameworks to corporate reputation

Autoren/Hrsg.

Carroll, Craig E.

Über Autor(innen)

Craig E. Carroll is Visiting Scholar in CorporateCommunication at New York University's Stern School ofBusiness and Senior Research Fellow with the Reputation Institute,LLC. He serves on the adjunct faculty at the IE CommunicationSchool in Madrid, Spain and USI Università della Svizzeraitaliana in Lugano, Italy. He is Past Chair of the InternationalCommunication Association's (ICA) Public Relationsdivision. He is editor of Corporate Reputation and theNews Media, and serves on the editorial boards for CorporateCommunication, Corporate Reputation Review, Journalof Communication, Journal of Public Relations Research,Public Relations Journal, Public Relations Inquiry,and Public Relations Review. His research on corporatereputation has been presented in over 15 countries.