Casanova / Miroux | The Era of Chinese Multinationals | Buch | 978-0-12-816857-8 | sack.de

Buch, Englisch, 224 Seiten, Format (B × H): 229 mm x 157 mm, Gewicht: 390 g

Casanova / Miroux

The Era of Chinese Multinationals

Competing for Global Dominance
Erscheinungsjahr 2019
ISBN: 978-0-12-816857-8
Verlag: Elsevier Science Publishing Co Inc

Competing for Global Dominance

Buch, Englisch, 224 Seiten, Format (B × H): 229 mm x 157 mm, Gewicht: 390 g

ISBN: 978-0-12-816857-8
Verlag: Elsevier Science Publishing Co Inc


Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.

Casanova / Miroux The Era of Chinese Multinationals jetzt bestellen!

Zielgruppe


<p>Upper-division undergraduates, graduate students, and researchers worldwide working in emerging markets, international trade, firm behaviour, and economic growth strategies</p>

Weitere Infos & Material


PART I: Speed - Chinese Multinationals Conquering the World1. Chinese Firms Take the Helm2. Chinese Firms Venturing Abroad3. A Heavyweight on the Global Scene4. Forty Years of Opening Up: Policy Support and Chinese OFDI Expansion5. ICBC: The Global Bank

PART II: Strategic Advantages and Challenges for Chinese Firms6. State Grid: Powering China and the World 7. China, an Innovation Hub 8. Chinese Multinational Companies Move Beyond Price Competition 9. Tencent: An Innovative Tech Giant10. The Growth of Hainan Airlines (HNA): Navigating an Uncertain World


Miroux, Anne
Anne Miroux is Faculty Fellow at the Emerging Market Institute, Johnson School of Business at Cornell University. She has over thirty years of experience in international trade and finance. She began her career in the United Nations Centre on Transnational Corporations in New-York where she was involved in the negotiations on the UN Code of Conduct on Transnational Corporations. In the mid-1980s she joined the United Nations Conference on Trade and Development (UNCTAD) where she specialized in particular on issues related to developing country debt, foreign direct investment and transnational corporations, and technology and innovation policies. For several years she led the organization's work on Foreign Direct Investment (FDI) statistics and directed the World Investment Reports (WIR), the United Nations flagship report on FDI and transnational corporations. She served as the Editor of the UN Transnational Corporations Journal.Anne Miroux has an MBA from HEC - Ecole des Hautes Etudes Commerciales (Jouy-en-Josas, France) and a diploma from IEP (Institut d'Etudes Politiques - Paris). She holds a PHD in Economics from University of Paris I - Sorbonne.

Casanova, Lourdes
Lourdes Casanova, a Senior Lecturer and Academic Director of the Emerging Markets Institute at the Samuel Curtis Johnson Graduate School of Management at Cornell University, formerly at INSEAD, specializes in international business with a focus on emerging markets multinationals. She was voted in 2014 as one of the 50 most influential Iberoamerican intellectuals by Esglobal. A Fulbright Scholar with a Masters degree from the University of Southern California and a PhD from the University of Barcelona, she has been a visiting professor at Haas School of Business at the University of California at Berkeley, the Judge Business School at University of Cambridge, and at the Latin American Centre at the University of Oxford, University of Zurich, and Universidad Autónoma de Barcelona.



Ihre Fragen, Wünsche oder Anmerkungen
Vorname*
Nachname*
Ihre E-Mail-Adresse*
Kundennr.
Ihre Nachricht*
Lediglich mit * gekennzeichnete Felder sind Pflichtfelder.
Wenn Sie die im Kontaktformular eingegebenen Daten durch Klick auf den nachfolgenden Button übersenden, erklären Sie sich damit einverstanden, dass wir Ihr Angaben für die Beantwortung Ihrer Anfrage verwenden. Selbstverständlich werden Ihre Daten vertraulich behandelt und nicht an Dritte weitergegeben. Sie können der Verwendung Ihrer Daten jederzeit widersprechen. Das Datenhandling bei Sack Fachmedien erklären wir Ihnen in unserer Datenschutzerklärung.