Celebration of Fools - An Inside Look at the Rise and Fall of JCPenney

Erscheinungsjahr 2004
ISBN: 978-0-8144-7159-3
Verlag: McGraw-Hill Education

Buch, Englisch, 0 Seiten, Format (B × H): 63 mm x 93 mm

Celebration of Fools is an insider’s look at the rise and fall of Penney’s remarkable history, charting the people and events behind this American institutionAs entertaining as it is instructive, the book is a cautionary tale with universal implications for all of corporate America. Packed with compelling characters including the heroine, the highest-ranking woman at the company, the book takes readers through a number of settings, from the company’s humble mid-western roots to the excesses of lush corporate headquarters.Filled with valuable business lessons as well as astonishing revelations about an American icon, this is a book that will keep readers enthralled from first page till last.

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

"JCPenney Home Office Introduction Part I The Founder 1 America’s Famous Old Man 2 Kemmerer 3 Bumpkins in the Big Apple 4 All Their Managers Are Like Masons 5 The Bailout Part II The Visionary 6 Socratic Method 7 Their Own Thing 8 Batten’s Ascent 9 The Common Touch 10 A Quiet Man 11 The Memo 12 The Transaction Recorder 13 Last of the Good Men Part III The Betrayer 14 New Blood 15 Bill Howell 16 The Taj MaHowell 17 The Designer Photo Section 18 Showtime 19 The Golden Crescent 20 Onward and Upward 21 The Speech 22 Where Have All the Core Values Gone? 23 What If I Talk to W.R.? Part IV The End 24 Jimmy-O the Farmer 25 There’s Nothing There 26 Standing in His Underwear 27 The Funeral and HCSC Acknowledgments"

Über Autor(innen)

Bill Hare (City, ST) has won numerous awards in advertising, and for 15 years worked as a speechwriter for senior executive in Fortune 500 companies, including two CEOS at JCPenney.