Nation Branding in Non-Western Societies

Projecting India as a 'Civilisation State'
1. Auflage 2025
ISBN: 978-1-032-96900-8
Verlag: Taylor & Francis Ltd (Sales)

Buch, Englisch, 250 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 508 g

A country’s stature in global politics is often determined by its popular image and public perceptions, as reflected in global media. While ‘nation branding’ as a term and a tool of analysis in Social Sciences has emerged prominently since the 1990s, the practice of ‘positive’ projection of states, regions and locality along with non-state institutions has deeper historical roots. Apart from nation branding, the cultural turn in ‘International Relations’ has led to popularisation of analytical concepts like ‘soft power’ and ‘civilisation’ or ‘civilisational states.’

The present work focuses on two of these concepts: ‘nation branding’ and ‘civilisation state’ and traces the historical process of evolution in Indian nation building project. It analyses the evolving concept of ‘civilisation state’ and its association with the strong urge for autonomy along with the self-perception of national and cultural greatness shared by the Indian elite leading to a search for identity and recognition of the intra-regional and extra-regional linkages in terms of shared cultural and historical identity. It also looks into the process of continuity from independence to present times and to what extent this has influenced Indian elite thinking and conceptualisation of India’s status in global affairs.

Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)

Zielgruppe

General

Autoren/Hrsg.

Chakrabarti, Shantanu

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Theorie, Politische Philosophie
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde Historische & Regionale Volkskunde
• Sozialwissenschaften Politikwissenschaft Internationale Beziehungen
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Geschichte

Inhaltsverzeichnis

Introduction

1. Setting the Context: Concepts, Application and Confusion

2. Projection of India as a Key British Colony

3. India: Projections from the Nation

4. Independence and Beyond: The Congress Legacy

5. 1990s and Beyond: A New India?

6. Conclusion

Bibliography

Index

Über Autor(innen)

Shantanu Chakrabarti is Professor in the Department of History, University of Calcutta, India. He is the Honorary President of the Association of European Studies in India (AESI). He has been a Research Fellow in the Institute for Defence Studies and Analyses (IDSA), New Delhi, India (2007-08). He was awarded the Bene Merito medal by the Ministry of Foreign Affairs, Government of Poland in 2014.