Cambridge International AS & A Level Business Exam Preparation and Practice with Digital Access (2 Years)

Erscheinungsjahr 2024
ISBN: 978-1-009-38857-3
Verlag: Cambridge University Press

Medienkombination, 840 Seiten

Increase your confidence in preparing for examination and understand more about assessment and assessment language with this resource authored by experienced education professionals. This resource is designed to develop your exam skills, based on extensively researched practice. You are presented with questions and activities to improve your ability to recall knowledge and answer questions effectively. 'Knowledge recall' questions check you can remember syllabus concepts, while exam-skill questions provide valuable practice opportunities. The resource includes digital access and over 400 auto-marked questions and past paper question practice. All other answers are available via Cambridge GO.

Autoren/Hrsg.

Chalk, Kelly

Johnson, Mark

Fachgebiete

• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Unterrichtsmaterialien

Inhaltsverzeichnis

Contents; How to use this book; How to use this series; Exam skills framework; Introduction; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix – product and price (AS level); 20. The marketing mix – promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level).