Communication Campaigns and National Integration in China's Market Economy Era

Reviving the National Soul
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-981-10-1296-9
Verlag: Springer Nature Singapore

Buch, Englisch, 239 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 3869 g

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

Zielgruppe

Research

Autoren/Hrsg.

Chen, Yanru

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikation & Medien in der Politik
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Massenmedien & Massenkommunikation
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Volkswirtschaften einzelner Länder und Regionen
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
• Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Propaganda & Kampagnen, Politik & Medien
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Politische Ethnologie, Recht, Organisation, Identität

Inhaltsverzeichnis

Chapter 1:  Introduction.- Chapter 2: Theoretical foundations of the study.- Chapter 3: Empirical approaches to the study.- Chapter 4: A nation in action: Communication and China’s bid for year 2000 Olympics.- Chapter 5: Beyond the planned campaign: Construction of the “nation” in the bid for Olympics.- Chapter 6: In memory of Mao: Re-making a nation maker.- Chapter 7: Revealing the national soul: 50th anniversary of victory over Japanese invasion.- Chapter 8: Conclusion.- Chapter 9: Revelations from recent campaigns.