Clair / Busic-Snyder A Typographic Workbook

A Primer to History, Techniques, and Artistry
2. Auflage 2012
ISBN: 978-1-118-39988-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 400 Seiten, E-Book

Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics-from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.

Autoren/Hrsg.

Clair, Kate

Busic-Snyder, Cynthia

Inhaltsverzeichnis

Preface.
Acknowledgments.
1: Ancient Writing Systems.
2: Lettering During the Roman Empire and Middle Ages.
3: Renaissance Typography and Printing.
4: Typography During Colonization and Industrialization.
5: Early Twentieth-Century Typography.
6: Technology Changes the Designer's Role.
7: Contemporary Typography and Digital Technology.
8: Character Characteristics.
9: Type Identification and Classification.
10: Setting Text Type.
11: Selecting and Combining Fonts Creatively.
12: Organizing Typographic Compositions.
Appendix A: Font sample charts.
Appendix B: Key concepts.
Appendix C: Key players.
Credits.
Bibliography.
Index.

Über Autor(innen)

KATE CLAIR is a general partner in Hats-Off Impressions, adesign firm based in Binghamton, New York. She is also a facultymember in the Communication Design Department at KutztownUniversity in Kutztown, Pennsylvania.
CYNTHIA BUSIC-SNYDER is Associate Professor of GraphicDesign and Coordinator of Graphic Design Studies in the Departmentof Art at Mohawk Valley Community College in Utica, New York.