Clark / Lyons Graphics for Learning

Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials
2. Auflage 2010
ISBN: 978-0-470-88089-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten, E-Book

Are you getting the most learning value from visuals? Thoroughlyrevised and updated, Graphics for Learning is the secondedition of the bestselling book that summarizes the guidelines forthe best use of graphics for instructional materials, includingmultimedia, texts, working aids, and slides. The guidelines arebased on the most current empirical scientific research and areillustrated with a wealth of examples from diverse trainingmaterials. The authors show how to plan illustrations for varioustypes of content, including facts, concepts, processes, procedures,and principles. The book also discusses technical and environmentalfactors that will influence how instructional professionals canapply the guidelines to their training projects.
Praise for the First Edition
"For years I've been looking for a book that links cognitiveresearch on learning to graphics and instructional design. Here itis! Ruth Clark and Chopeta Lyons not only explain how to makegraphics work--they've created a very interesting read, fullof useful guidelines and examples."
--Lynn Kearny, CPT, instructional designer and graphiccommunicator, Graphic Tools for Thinking and Learning
"Finally! A book that integrates visual design into the largercontext of instructional design and development."
--Linda Lohr, Ed.D., author, Creating Graphics forLearning and assistant professor, University of NorthernColorado

Autoren/Hrsg.

Clark, Ruth C.

Lyons, Chopeta

Inhaltsverzeichnis

Acknowledgments vii
Foreword to the Second Edition ix
Introduction: Getting the Most from This Resource xiii
SECTION ONE: THE FOUNDATION 1
CHAPTER 1 The Power of Visuals 3
CHAPTER 2 Three Views of Instructional Visuals 15
CHAPTER 3 A Visual Design Model for Planning Graphics Systematically 29
SECTION TWO: HOW TO USE VISUALS TO SUPPORT PSYCHOLOGICAL LEARNING PROCESSES 45
CHAPTER 4 Graphics and Learning 49
CHAPTER 5 Plan Graphics That Direct Attention 65
CHAPTER 6 Plan Graphics That Leverage Prior Knowledge 85
CHAPTER 7 Plan Graphics That Minimize Irrelevant Mental Load 97
CHAPTER 8 Plan Graphics to Help Learners Build Mental Models 115
CHAPTER 9 Plan Graphics That Support Transfer of Learning 135
CHAPTER 10 Plan Graphics for Motivation and Learning 153
CHAPTER 11 Plan Graphics to Leverage Individual Differences 169
SECTION THREE: HOW TO VISUALIZE LESSON CONTENT 181
CHAPTER 12 How to Visualize Procedures 185
CHAPTER 13 How to Visualize Concepts 203
CHAPTER 14 How to Visualize Facts 217
CHAPTER 15 How to Visualize Processes 231
CHAPTER 16 How to Visualize Principles 247
SECTION FOUR: HOW TO PLAN AND COMMUNICATE YOUR VISUALS 265
CHAPTER 17 Determine the Context 269
CHAPTER 18 Design Your Visual Approach 287
CHAPTER 19 Visualize Individual Graphics 305
CHAPTER 20 Communicate and Lay Out Your Graphic Plans 323
CHAPTER 21 Apply the Principles 345
Glossary 368
References 379
About the Authors 388
Index 389

Über Autor(innen)

Dr. Ruth Colvin Clark is an instructional psychologist witha specialty in design and development of effective workforcelearning. She is the author of e-Learning and the Science ofInstruction and her book, Building Expertise, wasawarded Outstanding Instructional Communication from theInternational Society of Performance Improvement.
Chopeta Lyons has created award-winning print and onlinelearning products during her twenty-five years of developingtraining solutions. She has directed teams of designers, writers,programmers, audio talent, graphic designers, and artists to createcustom solutions for the training needs of numerous corporationsand organizations. She is the author of several articles one-learning and a college textbook, Discover Writing.