A Systematic Approach to Aligning Stakeholders in Times of Change
Buch, Englisch, 260 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 351 g
ISBN: 978-1-349-47029-7
Verlag: Palgrave Macmillan UK
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign. It provides powerful tools and processes which use the psychology of influence and grounds them in experience of managing projects and change.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. The Process is Trivial: The Implementation is Not 2. Who are your Stakeholders? 3. More than Just Power: Analysing your Stakeholders 4. What are you Doing? Crafting your Message 5. Gentle Persuasion: Soft Power 6. Hidden Persuasion: Behavioural Economics 7. A Dozen Reasons why you're Wrong: Handling Resistance 8. Your Influence Agenda: Campaign Planning 9. Making it Work: Campaign Management 10. Closing Words