Buch, Englisch, 115 Seiten, Paperback, Format (B × H): 187 mm x 235 mm
Reihe: Synthesis Lectures on Information Concepts, Retrieval, and Services
Buch, Englisch, 115 Seiten, Paperback, Format (B × H): 187 mm x 235 mm
Reihe: Synthesis Lectures on Information Concepts, Retrieval, and Services
ISBN: 978-1-62705-647-2
Verlag: MORGAN & CLAYPOOL
In this survey we summarize advances in modeling user click behavior on a web search engine result page. We present simple click models as well as more complex models aimed at capturing non-trivial user behavior patterns on modern search engine result pages. We discuss how these models compare to each other, what challenges they have, and what ways there are to address these challenges. We also study the problem of evaluating click models and discuss the main applications of click models.
Autoren/Hrsg.
Weitere Infos & Material
- Acknowledgments
- Introduction
- Terminology
- Basic Click Models
- Parameter Estimation
- Evaluation
- Data and Tools
- Experimental Comparison
- Advanced Click Models
- Applications
- Discussion and Directions for Future Work
- Authors' Biographies
- Index