Constructing a Better Image

1. Auflage 1996
ISBN: 978-0-7277-2546-2
Verlag: Institution of Civil Engineers

Buch, Englisch, Band 9, 14 Seiten, Format (B × H): 210 mm x 297 mm, Gewicht: 90 g

Reihe: Construction Industry Board

The construction industry has a lot of good news to tell. Through implementing Sir Michael Lathams recommendations, it is positively addressing many of its perceived failings. The proposals in this report are designed to enable the Construction Industry Board to get this message across, both within the industry and outside, among its clients and the general public. They include the launch of a nationwide Considerate Constructors Scheme by the end of 1996, a National Construction Week from 1997, and a public relations campaign co-ordinated by the CIB.

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Bauindustrie, Baugewerbe
• Technische Wissenschaften Bauingenieurwesen Bauingenieurwesen

Inhaltsverzeichnis

Introduction
Background
Aims and objectives
Marketing strategy
Specific proposals
Considerate Constructors Scheme
Editorial campaign
National Construction Week
An industry focus
Millennium Exhibition
Addressing long-term relationships
Costs