Buch, Englisch, 315 Seiten, Paperback, Format (B × H): 216 mm x 279 mm
Buch, Englisch, 315 Seiten, Paperback, Format (B × H): 216 mm x 279 mm
ISBN: 978-1-6684-7030-5
Verlag: IGI Global
Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this premier reference source is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
Autoren/Hrsg.
Fachgebiete
- Mathematik | Informatik EDV | Informatik Informatik Virtuelle Realität, Erweiterte Realität
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Computerspiele, Internetspiele
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken Data Mining