Consumer Psychology of Tourism, Hospitality and Leisure

Erscheinungsjahr 2019
ISBN: 978-1-77361-430-4
Verlag: Society Publishing

Buch, Englisch, Hardback, Format (B × H): 152 mm x 229 mm

Consumer Psychology of Tourism, Hospitality and Leisure examines various aspects of consumer psychology in background of tourism, hospitality and leisure including an extensive overview of consumer attitude towards hospitality and leisure. Provides the reader with insights into the development of consumer psychology knowledge, so as to understand the behavior of consumers, their mind, motivations, arguments, backgrounds and why some places attract more tourists activities than others.

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein
• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Über Autor(innen)

Margaret Ann MacLean is a Hospitality and Tourism Specialist with more than 35 years of experience in international hotel management including multi-site operations. She has worked in Australia, the Channel Islands and the United Kingdom and holds a Master of Business Administration awarded from the University of South Australia.