Coppenhaver From Voices to Results - Voice of Customer Questions, Tools and Analysis

Proven techniques for understanding and engaging with your customers
1. Auflage 2018
ISBN: 978-1-78300-145-3
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 218 Seiten

No detailed description available for "From Voices to Results - Voice of Customer Questions, Tools and Analysis".

Autoren/Hrsg.

Coppenhaver, Robert

Fachgebiete

• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Enzyklopädien, Nachschlagewerke, Wörterbücher
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein Soziale und ethische Aspekte der EDV

Inhaltsverzeichnis

Table of Contents - Solving Problems and Driving Value with VoC
- VoC in the Product Development Process
- Laying the Groundwork
- Gathering the Customer Needs for Your Product
- The Interview Process
- The Interview Process
- Understanding the Customer's Voice
- Validating the Customer's Voice
- Completing the Circle

Über Autor(innen)

Coppenhaver Robert:
Robert Coppenhaver is a product management/marketing professional and is the founder of 5P Marketing, LLC. During Robert's career, he has trained marketing and product management professionals in organizations such as Honeywell, TDK-Lambda, and was adjunct faculty for Marketing in Cleveland OH. He is a proponent of using Voice of the Customer to create organizational value, and has personally been responsible for over $1B in incremental revenue in organizations deploying VoC best practices.