Strategy is Digital

How Companies Can Use Big Data in the Value Chain
Softcover Nachdruck of the original 1. Auflage 2016
ISBN: 978-3-319-80971-7
Verlag: Springer International Publishing

Buch, Englisch, 144 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 2467 g

Reihe: Management for Professionals

This book presents
strategies and practices to allow everyday companies to cope with the
fundamentally changing landscape of business models and to take advantage of
the huge business opportunities arising from the advent of big data. It
develops several case studies from companies in traditional industries like
LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango,
which is partnering with major multinationals to develop new business models
using big data. The book argues that businesses need to adapt and embark on
their big data journey, helps them take the first step, and guides them along
their way. It presents successful examples and deducts essential takeaway
lessons from them, equipping executives to capitalize on big data and enabling
them to make intelligent decisions in the big data transformation, giving their
companies an essential competitive edge.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Cordon, Carlos

Caballero, Pablo

Garcia-Milà, Pau

Ferreiro Vilarino, Teresa

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
• Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management

Inhaltsverzeichnis

Introduction.- From Digital Strategy to Strategy is Digital.- Serialization in the Pharmaceutical Industry.- The Omnichain.- Biles or Drones to the Consumer: The Logistical Challenge of the Last Mile.- New Business Models: Rocket Science.- Conclusions.