Promoting Sustainable Behaviour

A practical guide to what works
1. Auflage 2012
ISBN: 978-1-909293-12-0
Verlag: Routledge

Buch, Englisch, 62 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 104 g

Reihe: DoShorts

Promoting sustainable behaviour is a critical part of society’s response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative – in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people’s sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people’s interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Corner, Adam

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik

Inhaltsverzeichnis

1. Promoting sustainable behaviour: what’s the point?2. Framing your messages – what values are you appealing to?3. Harnessing the power of social norms4. Breaking bad habits and creating good ones5. Do ‘scare tactics’ work?6. Putting it all together & making wider changeAppendix A: Mapping principles to case studiesAppendix B: The behaviour change landscape

Über Autor(innen)

Corner, Adam